Posts in the Category: Blog

Tactica’s distracted driving simulator wins best experiential advertising at 2015 Signature Awards

Manitoba Public Insurance (MPI) took home a 2015 Signature Award from the Advertising Association of Manitoba for their Your Last Words Anti-Distracted Driving campaign.

Tactica played in a key role in the campaign by conceptualizing and building an innovative distracted driving simulator allowing users to experience the dangers of texting and driving firsthand in a safe environment. The simulator provides an immersive two screen experience that connects a desktop 3D …

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Calm in the Storm wins best website at the 2015 Signature Awards

Tactica Interactive was honoured to receive the best website award at the Winnipeg Advertising Association’s 2015 Signature Awards for our Calm in the Storm web app developed in collaboration with Klinic Community Health Centre, Canadian Association of Suicide Prevention (CASP), and Winnipeg Suicide Prevention Network.

Calm in the Storm helps people assess, manage, and understand their stress. Most importantly, the app is there for users in times of …

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Google warns websites need to be mobile-friendly by April 21, 2015

Google has sent out a mass communication to website owners with a clear message – fix mobile usability issues  or you won’t show up in search results on mobile devices. In the past, Google has strongly suggested that sites be optimized for mobile as a best practice for mobile search visibility, however, the recent communication from Google is strongly worded and decisive in the consequences:

“The errors on these … pages …

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Team Tactica stays up alllll night & raises $1000 for Children’s Hospital Foundation.

Snacks. Couch. Games. Snacks.

Four Tacticans stayed up gaming for 24 hours as part of Extra Life, the global game-a-thon in support of local Children’s Miracle Network hospitals.

In Winnipeg, that’s the Children’s Hospital Foundation, who were so grateful to receive the support, they sent Dr. Goodbear to cheer us on. Which really helped.

Extra Life has raised more than $5.5 million, and Tactica was happy …

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Canada’s anti-spam law: What you need to know

If you send email for business purposes, this blog’s for you.

On July 1, 2014 Canada’s Anti-Spam Legislation (CASL) takes effect and this has implications for anyone sending electronic commercial messages to Canadians.

CASL defines a commercial electronic message as any electronic message that encourages participation in a commercial activity, regardless of whether there is an expectation of profit.

So if you’re sending emails promoting your …

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