The Honourable Lynne Yelich, Minister of State for Western Economic Diversification, stopped by Tactica today to announce $433,000 in federal funding to help Manitoba’s interactive digital media sector grow and become more globally competitive.

Kevin Hnatiuk, New Media Manitoba’s (NMM) head honcho and industry evangelist, said, “We are thrilled with this announcement. The planned initiatives will support new media producers looking to grow their business, and create new prospects for graduates from digital media programs at Universities and Colleges. Manitoba New Media Companies will now have new support and guidance to make a significant impact for themselves and their industry partners.”

NMM will work with its members to facilitate training opportunities, commercialize their products and services, improve business models and practices, and identify new markets and become export-ready. NMM will also help to further the awareness and knowledge of the industry, while developing business relationships to support the growth of Manitoba’s digital media companies.

Minister Yelich, was wowed as she played our transmedia project One Ocean and our iPhone app Tiga Talk during her visit. She was happy to see the bright colours and educational themes that contradicted the stereotypical depiction of video games as violent and mindless. Then she made her way around Tactica HQ and chatted with each of our developers and designers about what they were working on.

Overall it was a great day with amazing news for Manitoba’s Interactive Digital Media community.

Check out more coverage of the event at the Winnipeg Free Press:

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