Force Four Entertainment needed an interactive digital media strategy for the first season of their comedy series SEED. First season Canadian television shows need to find their audience to succeed, and scripted comedy faces some of the biggest challenges when it comes to getting noticed. According to Business Insider 25% of television shows are canceled after one season. Other sources put this number even higher.
The Canadian film and television funding system encourages producers to enhance and expand their content online in order to engage audiences in a deeper and more meaningful way. Producers benefit by increased funding for their properties as well as the creation of online and interactive digital media content.
Force Four and Rogers wanted to develop a robust online presence for SEED but needed advice on what digital media components would work best for their specific project, assistance in accessing the funding opportunities available, as well as a company to execute the digital media plan. The primary challenge was to build an audience for the show and keep them coming back to the broadcast week after week.