Imagine a friend reveals over coffee that her daughter is having suicidal thoughts. Imagine your aging parents live in a rural community and you have no idea what’s nearby to help them. Imagine you’re on the verge of homelessness and don’t know what to do.
Manitobans often didn’t know where to start when looking for the right community or social resource. Service providers and first responders also didn’t have an easy to use tool to direct people to the right resource. For over a decade United Way of Winnipeg and Volunteer Manitoba developed the concept for such a service called 211 Manitoba. They knew the service could help all Manitoban’s but the cost of delivering the service as a call line, similar to 911 or 411, would be too costly. They needed a way to deliver the service in a modern way, accessible to all Manitobans.