The world’s got touchscreens now! People standing around waiting to catch a bus need something to do with their index fingers. Why shouldn’t that finger find your brand’s well-placed game, turning potentially boring locations into customer-catching brand interactions?

Here’s a touchscreen ad for Kraft Peanut Butter in Eaton Centre, Toronto.

Here’s a Telus touchscreen ad, same location.

These games garner attention through social proof: you see someone playing, you want to check it out.

There’s no reward for playing/winning, but a brand could easily incorporate QR codes for high scorers that might:

  • Give participants a discount on an online or instore purchase
  • Give participants a coupon for a free ____
  • Enter participants in a contest
  • Let participants post their location & score to Facebook
  • Allow participants to like your Facebook page or follow you on Twitter
  • Bestow an “instant WIN” on random participants

There’s a lot of potential here. You can turn someone’s otherwise boring wait into a brand interaction that leads to a real-life visit, muffin coupon in hand. That interaction, splashed with good customer service and a possible additional loss-leading incentive to return, could solidify repeat business.

(3) awesome folk have had something to say...

  • Robin Hillman -

    November 13, 2010 at 5:57 am

    I saw an interactive flyer like this in the Mark’s Work Wearhouse in Winnipeg. In fact they’re doing a lot of interactive things, and not just games or ads. They’ve got a ramp with different surfaces (rocks, shingles, etc) for you to try out their boots, and they’ve got a big walk in freezer with high speed fans so you can test out their winter jackets! How’s that for brand interaction 🙂

  • Kevin Glasier -

    November 13, 2010 at 6:09 am

    That’s about the only thing that could get me in a Mark’s Work Wearhouse. Good counter to the growth of online sales – they played up their biggest advantage – physical interaction.

  • Anonymous -

    November 13, 2010 at 8:44 pm

    But can you win FREE PEANUT BUTTER?!

Please leave a Comment...