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Challenge

Frantic Films needed Tactica to design and develop an online voting platform for their interactive web series, Verdict.

Solution

What if the justice system was handed over to the court of public opinion, and a suspect’s guilt or innocence was determined by popular vote? Verdict is a revolutionary interactive web series that combines Law & Order with a touch of American Idol: YOU, the real audience, is the jury – voting on an accused’s guilt or innocence – and influencing the outcome of every episode.

In this fascinating alternate world, a population fed up with out-of-control crime revolts and demands change, and so the country’s justice system is radically transformed: cases are now literally tried in the court of public opinion. The highest-profile cases are aired live on Verdict TV, a 24-hour station run by the people, for the people. Citizens watch with fervor, listen to witnesses and examine the evidence … and then, they vote: guilty or not guilty. Through mobile phones, computers, and tablets, justice now rests in the hands of the general public.

Verdict is a riveting social experiment that is already generating a ton of buzz, and it will change the way we think about the world and our place in it. Will justice prevail with the public in control? You be the judge.

Verdict’s writing team includes executive story editor Alex Levine (Flashpoint, King, The Border), best-selling true crime author Mike McIntyre, and creator Tammy Marlowe Johnson. The series is produced by Gemini Award-winning Frantic Films and online by Tactica Interactive.

Result

Tactica delivered an engaging interactive experience across a variety of devices including desktops, tablets and mobile devices. The site helped Verdict win five awards at the 2013 LA Web Series Festival – the web series was honoured in the Interactive Narrative Drama Series category for outstanding production, editing, ensemble cast, series concept and theme song.

Verdict also won a 2013 Signature Award, from the Advertising Association of Winnipeg, for Best Interactive.

Client Profile

Frantic Films

Since its inception, Frantic Films has had a reputation for creating outstanding programming for a global audience. In addition to its success in Canada and the U.S., Frantic’s award-winning series, features and documentaries have been sold to more than 180 countries worldwide.