United Way of Winnipeg had a unique opportunity to launch a sports tickets donation program with the star power of Will Arnett, a star with a family history of involvement with the nonprofit.
Capitalizing on Will’s improv abilities, Tactica and coproducers Handcraft Creative created a series of short, hilarious viral PSAs.
- To capture & communicate Will’s enthusiasm for Winnipeg and support for one of its largest nonprofits
- To encourage donations
- To increase exposure for United Way’s brand with the use of social media and inherently shareable video clips
Features & Technology
- Producing, directing, shooting and editing video
- Social media reporting/livetweeting of behind-the-scenes action
Awards & Recognition
- 2012 Signature Award “Best PSA”
- Commanded several of the top local trending Twitter topics during live coverage of the event
- Klout score increase for United Way of Winnipeg by 15 points during the weeks of the event
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