United with Will Arnett: A PSA Video for United Way of Winnipeg.

United Way of Winnipeg had a unique opportunity to launch a sports tickets donation program with the star power of Will Arnett, a star with a family history of involvement with the nonprofit.

Capitalizing on Will’s improv abilities, Tactica and coproducers Handcraft Creative created a series of short, hilarious viral PSAs.

Project Goals

  • To capture & communicate Will’s enthusiasm for Winnipeg and support for one of its largest nonprofits
  • To encourage donations
  • To increase exposure for United Way’s brand with the use of social media and inherently shareable video clips

Features & Technology

  • Producing, directing, shooting and editing video
  • Social media reporting/livetweeting of behind-the-scenes action

Awards & Recognition