Demonstrating the storytelling skills CBC viewers and listeners have come to expect, Tactica rose to the challenge of producing an interactive presentation expressing the complex issues of racism.
CBC’s “The Colour of Our Skin” TV and radio series was a penetrating look at individual Winnipeggers’ experiences with race and racism at work, in the justice system, at school, in their communities and homes. The CBC commissioned Tactica to consolidate hours of video, audio and research, to create a graphically rich interactive presentation to support the series. The interactive production produced by Tactica was recognized by the Advertising Association of Winnipeg with a Signature Award for Best Interactive.
Features and Technology
Feature services on this project include:
- An online tool enabling users to explore different areas of Winnipeg and discover the ethnographic breakdown of Winnipeg’s communities.
- A public opinion survey was transformed into compelling colour coded graphs and bar charts allowing the user to quickly interpret significance without wading through pages of dry statistical data.
Video and Audio
- Easy-to-use video and audio players provide unlimited control for the playback of clips for the radio and television series.
Awards & Recognition
Advertising Association of Winnipeg Signature Award – Best Interactive