Reduce patient anxiety by creating a knowledge translation tool that helps doctors communicate a patient’s realistic probability of complete kidney failure.
Challenge
Solution
Tactica created the health risk visualization platform which is a suite of communication tools including:
- an infographic that clearly and artistically communicates kidney disease statistics;
- a web app that allows doctors and patients to customize the infographic with test results so they can visualize their personalized projected risk of kidney failure;
- and a video that animates the infographic and includes music and narration.
These communication tools work together to help make complex concepts and data easy to understand, so patients can focus on the reality of their condition and avoid unnecessary anxiety.
Result
Dr. Navdeep Tangri’s kidney-failure risk model has been adopted worldwide and is published in the Journal of the American Medical Association. On launch day the website received thousands of visits and traffic continues to grow.
Client Profile
University of Manitoba: Dr Navdeep Tangri
Dr. Navdeep Tangri is an attending physician and Assistant Professor in the Division of Nephrology, Department of Medicine and the Department of Community Health Sciences at the University of Manitoba. Dr Tangri’s research program is clinical and translational and focused on improving clinical decision making for patients with advanced chronic kidney disease.
He developed and validated the Kidney Failure Risk Equation to predict the need for dialysis in patients with CKD, and is presently engaged in multiple validation and implementation exercises to increase the uptake of the KFRE.