Be Well Winnipeg met every key performance indicator identified by the CMHA, including:
The app had high user engagement for a regional campaign with thousands of users making commitments, posting regular updates, and returning to indicate that they had met their commitment. Over 90% of users opted-in to receive automated email notifications from the app.
The client believes this engagement is evidence that the tool was effective in helping people learn about and plan around their mental health and wellness.
Qualitative comments were also extremely positive, both from users and from sponsors of the campaign.
The program provided a unique sponsorship integration platform for community and business partners via “sponsored” commitments matched to each organization’s unique objectives. As a result, sponsors were active participants — many promoted the resource in their own workplaces as part of workplace wellness, allowing CMHA to reach out to new audiences. Various levels of partnership allowed large-scale corporations (CN, Virgin Radio, Winnipeg Free Press), small businesses, and partners in mental health alike to participate.