Lucid - Feature Film Website

How can a feature film interact with its audiences around the world with a modest marketing budget? By creating a stunning interactive website that entangles movie goers in the film’s theme and plot.

Award-winning filmmaker Sean Garrity challenged Tactica to create a website that created anticipation for his second feature film Lucid’s opening at the Toronto Film Festival. "I worked with Tactica on my first film, and their professionalism, strong visual sense, and willingness to get the work done no matter what it takes, prompted me to come back to them with my second film. Anyone who looks at the amazing site they did for me on Lucid will know that I'll be coming back again once I have a third," says Garrity.

Within an emotive visual and sound design the website features trailers, production photography, news, games and interactive quizzes.

Viral Marketing – Getting People Talking

Tactica developed Lucid Driving, an online Flash game that immerses the audience in themes and imagery from the film. As users play this highly addictive game they connect with the film’s characters, experiences, and reveal subtle plot points and symbolism within the film.

Play Lucid Driving Now

To encourage automatic promotion of the game, the ability to challenge a friend via email is encouraged at every opportunity. Users who complete the game are rewarded with a chance to enter a draw for Lucid-themed prizes. The game served as a great entry point for a not-yet-released film, building buzz and spreading to markets around the world through the power viral marketing.

How do we know it worked? Tactica created a customized statistics package that tracked how many times the game was played, continued, and emailed to friends. To help improve game play on the fly we also tracked how many levels each user completed so we could tweak the difficulty level.

Creating Worlds

Lucid showcases Tactica’s creative facility to develop new content or build off existing ideas. Extending the look, themes, and narrative elements set forth by the film’s director is a task especially reflective of our team’s education in film, the fine arts, communication, and storytelling.

We’re passionate about executing a sensitive and imaginative rendering of your world, be it a feature film or a business ethos. Have a look at our creative services to learn what we can do for you.

See More Projects