We collaborate with you to create digital media content, innovative technology and marketing strategies that will build and captivate your audience.
We understand what it takes to engage, inspire and interact with audiences. We help you connect with people and give you the tools to build a loyal audience around your brand, project or organization.
Content drives success online — your message won’t go viral unless it’s meaningful to real people. We’ll help you plan and create content that captures your audience and motivates them to action.
We help you harness the technology that makes your brand interactive and generate a positive ROI. We integrate and develop the best technology for your project so you can concentrate on your business.
Online Marketing Strategy
Your web presence is a powerful combo of marketing, communication, PR and customer service. We help you strategize and accurately measure response and ROI. We create and implement online marketing plans that include everything from brand strategy, social media strategy, content strategy, search engine optimization, video marketing and transmedia strategy.
Digital / Transmedia Strategy
Transmedia or convergent media is the art of conveying messages, themes or storylines to a mass audience through the creative and well-planned use of cross-platform digital media. Rather than pushing static ads, Transmedia Strategy helps you pull your audience’s attention with multiple forms of immersive and response provoking content.
Social Media Marketing
Social media has the power to spread your message and strengthen your brand’s reputation. By planning and implementing social strategies and tools, we’ll help you to encourage third party reviews and build credibility for your organization. Our social media services include social media marketing plans, blog marketing, Facebook marketing and advertising, custom social media game development, blogging tools, sharing tools, custom application development and social media monitoring services.
Search Engine Marketing
We use a variety of search driven strategies that will increase your traffic and campaign conversion rates. All of our services are tailored to suit your goals and budget. They include search engine marketing (SEM), search engine optimization (SEO) keyword research, SEO writing, pay per click advertising and link building strategies.
Analysis & Reporting
Website analysis can dramatically improve your online and digital media marketing conversion rates. We help you to define goals, track response, discover ways to improve ROI, and adjust your campaign accordingly. Our analysis work includes website usability analysis, user testing, traffic analysis, conversion rate optimization, A/B testing, content and Information Architecture (IA) analysis.
Mobile is one of the most immediate, targeted and personal mediums for reaching out to your audience. We partner with you to create mobile tools and strategies that will help you interact with your target audience and accomplish your campaign goals. Our mobile services include mobile marketing strategies, development for iPhone, Blackberry, Android and other emerging platforms, custom mobile application development, mobile game design and development, SMS / Text message technology, text-to-donate software and location based mobile technology.
User Testing & Focus Groups
User Testing ensures that your campaigns are optimized for your target audience and can be easily accessed by people with hearing or visual disabilities. Our User Testing services include website and software usability testing, internet connection speed optimization and development that adheres to Web Content Accessibility Guidelines (WCAG 2.0) and World Wide Web Consortium (W3C) Standards.
While it’s important in some industries to comply with government regulation, the real cost of a less-than-accessible website is annoying your customers. It’s not that hard to make a site legible for lower-vision people, to make sure a screen reader can say it out loud to the hearing impaired, and to be sure it downloads quickly without relying on extraneous graphics. This helps not only your SEO, but will make your site more streamlined for the coming mobile web!
Building and feeding a buzzing online community takes work! Watching the comments, interacting with your brand’s fans, getting answers to questions—all in a day’s work for our community moderation experts.
People want to share your story with their friends, but it has to make them look good—by being useful, funny,or entertaining! How do you create valuable, spreadable content? When should you publish? A solid content strategy based on business goals will get you on track to word-of-mouth and search engine success.
Graphic & Website Design
Our website and graphic designers are dedicated to creating digital media that begs to be seen. We collaborate with you to expand on your existing visual elements, or can help you create an entirely new identity. Our design work includes graphic, website, motion, game, 3D, mobile and e-commerce design, illustration and animation.
User Experience (UX) Design
The sights, sounds, and functional components of digital media should leave users feeling satisfied, informed and free of frustration. They should also help meet the goals of the organization behind them. This is what we believe makes up a great User Experience (UX). Our UX tools and methods include Behavior Driven Development (BDD), user interface design, Information Architecture (IA), task analysis, user testing, interactive models and wireframes.
Two billion videos are watched on YouTube every day. Shouldn’t a few of them be yours?
3D modeling & Animation
Tell your story with gorgeous custom images. There are some things stock photos just can’t convey—like your unique brand. Show ‘em who you are.
Our website developers help you find new ways to become more productive, efficient and streamline your administrative process. We do this by understanding your challenges and applying different types of technology to help you overcome them. Our website development solutions include e-commerce software, content management systems (CMS), system and database integration, custom application development, mobile development, contest microsites, event registration, membership management, online donations, recipes sites, and intranets. We use Ruby on Rails, .NET, PHP…..
The sights, sounds, and motion of online and mobile games will immerse your audience in your brand or storyline. We design and develop rich interactive game experiences that will delight the senses and inspire action in your audience. Our game developers and designers create online games and mobile games for iPhone, iPod Touch, iPad, Blackberry, Android and other mobile devices.
With the widespread use of smartphones, the mobile is web is upon us. Within 5 years the main way people visit the web will be on their phones! M-commerce is also on the rise. Give your customers the great brand experience they expect on the go.
iPhone & Android Apps
Mobile apps give you the opportunity to created branded content that users will enjoy over and over again. Maybe it’s something addictive like a game, or maybe it’s a way to buy tickets to your events or get deals on your products. New location-based services make apps a clever tool for building local fan bases, too.
Facebook & Twitter Integration
Keep the conversation going! Leverage word-of-mouth through your customer’s social networks by allowing them to sign in to your site through Facebook and Twitter. Use social proof to show that people’s friends already like and recommend you.
Content Management Systems (WordPress, Drupal and more)
Tactica develops websites with the best content management systems available today. We’re experts in OpenSource content management systems including WordPress and Drupal. We also work with proprietary systems include SharePoint and SiteCore. We can even develop custom content management systems to meet your project’s specific needs.
Ecommerce, event registration and other services that work with people’s private data need to be secure. Tactica can evaluate your current system and recommend modifications to ensure you earn and keep your audience’s trust.
Content management, hosting, domain names, ecommerce, backups—we know the stuff that makes you go “Huh?” like the back of our hand.