Lucid: A Feature Film Interactive Website

Attracting a worldwide audience for an independent film through engrossing interactive games.

Award-winning filmmaker Sean Garrity knew he could rely on Tactica’s ability to engage his online audience and promote his second film, Lucid.

Set to open at the Toronto Film Festival, Garrity approached Tactica with ideas to generate some pre-festival hype for his film.  Tactica built on these ideas, and developed an interactive website that immersed the audience in the film’s theme and plot, and promoted the film worldwide through viral marketing and transmedia strategy. All on a tight marketing budget.

Features and Technology

With our experience and education in film, fine arts, and communication, Tactica knew how to successfully extend the film’s theme and narrative elements online. The Lucid interactive website features stunning and emotive graphic design, audio, photography, film trailers, news, games, and interactive quizzes.

Viral Marketing through Interactive Games

Tactica developed an addictive, lushly-illustrated interactive game called “Lucid Driving“. As users play, they connect with characters and experiences as well as discover subtle plot points and symbolism from the film. Players are encouraged to challenge their friends via email to increase website traffic. Users who complete the game are rewarded with a chance to enter a draw for Lucid-themed prizes.

How Did we Measure Results?

Tactica developed a custom statistics package that tracked how many times the game was played, continued, and emailed to friends. We also improved the game by tweaking difficulty based on how many levels each user completed.