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How audio tags might beat QR codes & RFID in delivering second-screen content.

The Superbowl—for non-football folks—used to be about debuting the best creative.

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Twitter’s #SocialTV Best Practices Guide for producers.

Twitter’s guide for producers to encouraging your audience to discuss, share and participate in your broadcast content.

Only 7.42% of Manitobans will scan a QR code.

Are people using QR codes in Winnipeg?

Probe Research prepared an omnibus survey for the Canadian Marketing Association on QR code usage in Manitoba. Here’s the results (sample size: 1000 adults).

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Happy holidays, and ninjas.

Thanks for an amazing year, to all our collaborators, partners, clients & friends!

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We’ve got a new iPhone app: 3D Baby Pregnancy Calendar.

Tactica climbs the App store charts with 3D Baby, a gorgeous pregnancy tracker iPhone app.

Judgement as entertainment in reality tv.

Judgement in reality entertainment: a way to reinforce our own values?

TV exec Lauren Zlaznick demonstrates the dramatic mapping of the national psyche to television programming in this TED talk.

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Toddlers: you can’t get them NOT to touch.

The American Association of Pediatrics—an authoratative voice in parenting standards—this week released guidelines for media consumption for kids under 2.

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Hassle a developer: Why does Twitter reduce avatar sizes to a thumbnail when you click on them?

Developers know everything about the web, so why not hassle them with our inane* questions?

Reality is broken, but games can probably fix it.

Games. Because who wouldn’t rather be playing?

In which Tactica doesn’t win, but doesn’t mind because the gameplay was so good.